I was raised in a community of people who value hard work over talent, and integrity over success. Although I didn't know in the beginning that my camera and I would create a whole business together, I did know that I would need to put my head down and work in obscurity for a while before I was experienced enough to effectively capture people's lives.
Even still, something was missing. I felt like I was floating and trying to be good at something I didn't even fully understand. It was then that a mentor of mine gave me the book "Start With Why," by Simon Sinek.
"Achievement happens when we pursue and attain what we want. Success comes when we are in clear pursuit of why we want it." - Simon Sinek
This book completely opened my eyes to the fact that I had been searching for small achievements and thinking these would make a difference in my life and in the lives of other people. In reality, achieving a certain look with my edits or booking consistent photography jobs did not have a lasting impact or bring any form of fulfillment. I had been working to build a business and improve my product, but hadn't put in the time to realize WHY I was doing any of it. At the end of the day, it doesn't matter how much work I do if I have no purpose behind it all.
So I began to think about why I do anything, or why I should do anything at all. I separated myself from the photos for a while, and thought about the "why" . I quickly realized that it is quite simple..